Today’s Children In Need

Adrian J Cotterill, Editor-in-Chief

Here’s the initiative that allows UK customers to donate £5 to today’s BBC Children In Need by using a text to donate short code – whilst the BBC Children in Need Night 2010 is this evening, Friday 19th November, the campaign will run across Amscreen’s network until 30th November.

Amscreen announced earlier this week that they will be donating GBP 100,000 of free advertising space across its network to BBC Children In Need – screening content for the BBC’s corporate charity across their forecourt, convenience, healthcare and leisure networks, which reaches a total of 25 million people a week in a bid to help the charity raise money for disadvantaged children and young people in the UK.

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