The Granddaddy Of Large Scale DOOH

Adrian J Cotterill, Editor-in-Chief

You can see why Ivan Clark at Kinetic says that Titan Transvision is “the granddaddy of large scale OOH digital” and rates it number 2 in KineticWW’s Top 10 Digital OOH Formats when you see a campaign that you have helped put together (Macmillan Cancer Support’s World’s Biggest Coffee Morning) up on the big screen at Victoria Station, London!

When you think that UK rail audiences are up +6.3% on average for the last 3 years you realise also what a great medium Transvision is for advertising.

Fortnightly numbers for Transvision’s Cover & Frequency are so impressive…

  • 4,863,076 individual adults every 2 weeks (73.7% are ABC1)
  • Equating to 17,222,896 fortnightly impacts
  • 66.1% of the UK Rail Audience
  • 10.2% of the adult UK Population
  • Freq. 3.5

(Source: Arkenford 2006)

Titan also kindly donated airtime on their new Digital 6-Sheets

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