With the help of Clear Channel Spectacolor, Tivoli Audio, Boston-based international maker of high-end designer audio products, is celebrating its 10th anniversary with a 31’-by-98’ building wrap at Times Square showcasing its latest Model 10, a high fidelity digital AM/FM clock audio system.
In celebration of its anniversary, Tivoli Audio sponsored an international graphic billboard design competition open to designers, illustrators, photographers and students around the world, based on the new Model 10 radio.
The winning design is by Huan Miao Khoo, a 24 year-old Malaysian student completing his Master of Architecture degree at the University of Sydney in Australia. Khoo’s design features the Model 10 opening like a gift box, revealing meshed wires and a violinist inside, capturing the high-quality of Tivoli Audio products as if real musicians were performing ‘live’ inside the radio.
Clear Channel Spectacolor’s wide range of out-of-home marketing resources in major pedestrian destinations such as Times Square allows brands to deliver messages directly to consumers in unique and innovative ways. For this initiative, Spectacolor worked with Tivoli Audio to present the winning design from the competition that received nearly 3,000 entries from 95 countries worldwide.
Clear Channel Spectacolor’s dynamic, two dimensional vinyl billboard set in the Marriott Marquis rotunda in the heart of Times Square attracts a diverse range of more than 500,000 consumers daily. The billboard is center stage for such iconic events as New Year’s Eve, the Thanksgiving Day Parade, Broadway-on-Broadway and the millions of tourist photos taken each year.
The billboard will be on display through New Year’s Eve, Dec. 31, 2010., on Clear Channel Spectacolor’s New York Marriott Marquis outdoor advertising property, located at 1535 Broadway, between 45th and 46th streets.