IMAX DMR Gross Box Office Doubles
Gail Chiasson, North American Editor
Toronto-based IMAX Corporation announced that, for the year 2010, IMAX DMR (Digital Media Remastering) global gross box office reached a record $546 million, more than doubling the company’s previous global box office record of $270 million in 2009.
The company’s DMR gross box office for the fourth quarter of 2010 reached $102 million compared to $101 million in the fourth quarter of last year.
The year’s total includes gross box office generated from the Company’s original documentaries, including Hubble 3D, Under the Sea 3D and Deep Sea 3D, totaling $41 million.
“Our 2010 box office results reflect our model of showcasing the biggest blockbuster titles, whether they are 2D or 3D, our network expansion and the significant increase in box office generated from our existing theatres,” says Richard Gelfond, CEO, IMAX Corporation, who expects to see further growth in 2011.
Greg Foster, chairman and president, IMAX Filmed Entertainment, says, “In 2011, we anticipate another record number of DMR titles will be released to arecord number of IMAX screens, and we are working closely with new and long-time studio, exhibitor and filmmaker partners to bring mind-blowing and differentiated IMAX experiences to moviegoers around the globe.”