Adrian J Cotterill, Editor-in-ChiefJimmyWhite147 (a famous snooker player and if you know anything about the game – the 147 suffix on the twitter name is clever) tells his followers “@Lord_Sugar persuaded the largest snooker exhibiton promotor to advertise my forthcoming exhibitions with @amscreen_Simon! Hope it works!”
There’s been a bit of back and forth on twitter about the campaign, looks like it’s a two week booking via LinkLocal in and around the Blackburn area to promote a @Snookerlegends exhibition.
This is the second time that snooker has taken to digital screens in the UK. ‘Power Snooker’ ran various campaigns on RAM Visions Mall network in late 2010.
We will try and get some pics when up.