DGScreen Launches SaaS Digital Signage

Geny Caloisi

Israeli company DGScreen, a new provider of web-based, digital signage advertising systems, will launch its DGScreen SaaS (Software as a Service)  digital signage solution at #dse2011

DGScreen comprises the patented AdBox, a robust, compact media player which is simple to connect and easy to use.  Because it is a dedicated appliance, the AdBox doesn’t require connection to a computer thereby eliminating the need for IT assistance as well as the additional software and license fees associated with such.  The AdBox is designed for customization to support interactive functionality as well as a variety of media.

Eyal Rom, DGScreen EVP Sales & Marketing explained, “Because DGScreen is offered as a combined hardware/software solution and available on a SaaS model, we’re able to offer it at an unprecedented price.  Now any business, large or small, can take advantage of digital signage technology to improve communications within their organization as well as deliver targeted advertising and messaging to their customers that enhance point of purchase marketing and improve bottom line results. “

DGScreen also includes the web-based DGDesigner and DGManager for content composition, playback, management, scheduling, distribution, real-time monitoring and reporting.  Because this is a web-based solution, users can create campaigns and manage content across their digital signage networks from any internet-connected device.

The DGScreen features hundreds of video templates, ad insertion synchronized with TV broadcast scene changes, self-created banners, RSS feeds and more.

One Response to “DGScreen Launches SaaS Digital Signage”

  1. Yawn Says:

    Woohoo, another “revolutionary” DS software is born.

    Isn’t the first step of concocting a business plan supposed to be a market study? This market is already saturated in the extreme with nearly identical software. Does this at all concern you DGScreen?

    And coupling your SaaS with your own custom hardware is pure genius! I’m sure you’ll be able to compete on price with commodity Atom based netops because of your immense volume and manufacturing prowess!

    So clearly your strategy is to compete with your revolutionary price… so let’s see it! How much will you charge for the SaaS and your fancy custom player that cannot even play flash or control the screen with RS-232?

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