Jones Digital Media Gets More Proactiv

Adrian J Cotterill, Editor-in-Chief

Jones Digital Media partners with Lieberman Productions to build out Proactiv TV Network in shopping malls across the US.

Proactiv TV - Launching Q1 2011

Jones Digital Media, the San Francisco based digital-out-of-home creative agency, has been commissioned by Lieberman Productions, San Francisco to build out a fully branded Proactiv TV network for their interactive product kiosks and product carts in 700 malls across the U.S.

“This is a fantastic opportunity to build on the great work Lieberman are already doing and bring it to life for an out of home audience,” says Jones Digital Media founder, Dylan H. Jones. “The interactive kiosks and carts are “TV ready” with digital screens with full video and audio capabilities. Our challenge is to create content that not only keeps true to the emotional brand essence of Proactiv but also captivates our audience in an out of home environment,” added Jones.

The core of the programming will be a fifteen minute show that features multiple segments that include originally created elements and customer testimonials re-packaged with the ProactivTV network identity to work in an out of home environment. The show will also feature real audience tweets, Facebook testimonials (textimonials), product education and celebrity segments with Katy Perry, Justin Bieber and Jennifer Love Hewitt.

Jones told us “We’ve developed a strong, innovative  graphic identity for the network based on the Proactiv brand. The use of moving text, bold colors and short format segments will be key to the success of this project- we know the dwell time is pretty short, so the longer we can keep customers entertained, and also educate them about the product, the more likely we are to close the sale.”

ProactivTV is scheduled to launch in Q1 2011.

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