It was nice, we thought, to see content getting much better at DSE this last week. Whilst there were still some awful stands with folks plainly not getting the message of putting their product into context we think we proibably saw more good examples than bad – especially with the big boys.
Those of note (in no particular order)…
- @DSexpo – yes the exhibitors themselves did a grand job, we loved the arch and the entrance way welcome screens.
- LG – as Jeff Dowell talked content, eco-system, and CCP throughout his press briefing on the Wednesday morning it would have been mad of them not to have done their homework and walked the talk. Whilst their stand could have done with more screens in portrait mode (90% was easily all Landscape / TV mode) the content on the screens was good. We particularly liked their video wall above the reception area.
- Prysm – it’s amazing what one vendor enterering this space and raising the bar can do to all the others in the industry (we are talking of course of Christie Digital), whilst Prysm sometime copy (think mannequin, think doughnut), they are excuting well and their screens are looking all the better for it all the time
- Harris – helped no doubt with the 7-Eleven content and some stuff from Harrods we liked what we saw
- Christie Digital / Arsenal Integrated. Their Buzzwall and Virtual Shelf. Enough said
- Daktronics – these guys were the suurprise to us. This was the first time we saw a nice Daktronics stand at any exhibition ever! They usually bring some huge horrible burn your eyes out bright LED billboard with them and then proceed to plug in some DVD and / or run nice pictures of flowers. This time though they had an LED ribbon (the kind seen at soccer and football stadiums) and had relevant content on display and a nice control panel that visitors could use to change the content. Very very good.
Strangely enough some of the worst content on display was in the Digital Content Show – a crammed in space, where competitors sat side by side and opposite each other and used TV screens to try and show their wares. Like some modern day bazaar it was both bizarre and horrible.