The Digital Screen Tourism Challenge

Geny Caloisi

Last week we reported about the growth of digital cinema and how this can contribute to the expansion of digital signage market. Next week in London there is the International Film Tourism Conference, which will explore the huge marketing and visitor impact phenomenon of film and television tourism. One which takes film tourism into destination product placement, the digital screentourism challenge, and opportunities for everyone in 2011 & 2012.

We are planning to attend this conference, which is being held on Friday 18th March at BAFTA in London’s Piccadilly. It will showcase international best practice in this growing sector, and is aimed at tourism operators, destination and attraction marketing managers, tourism consultants and academics.

The conference’s keynote speaker is Sandie Dawe, VisitBritain’s Chief Executive, and also speaking from the UK are Alison McKay (VisitBritain Partner Marketing Manager and the executive responsible for successful promotions around “Sherlock Holmes” and “Robin Hood”), Harvey Edgington (the National Trust’s Broadcast & Film Liaison Officer), Lewis Swan of Brit MovieTours, David Curtis-Brignell of Millennium & Copthorne Hotels, David Sim of Scottish-based film consultancy Open Brolly, and international film tourism journalist Nicki Grihault.

Overseas-based speakers presenting on their experiences of film tourism at the London conference on 18th March include Stefan Roesch , author of “The Experiences of Film Location Tourists”, Xanthe Hamilton of Jersey’s Branchage Film Festival, Michelangelo Messina of Ischia Film Festival, Italy, and Thierry Baujard of Berlin-based film finance experts Peacefulfish.

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