Outdoor media company Ocean Outdoor, has hired Rob Hesketh, former head of the client strategy division at JCDecaux, as an Associate Director.Hesketh will work across poster specialists and their associated group agencies, focusing on key client business development. He will also cover Head of Digital Claire Shooman’s responsibilities, liaising with creative agencies, whilst Claire takes maternity leave.
Ocean Outdoor Sales Director Iain Chapman said: “Rob has a track record for pushing the boundaries of what is possible in Outdoor. Combining his experience with Ocean’s high-profile portfolio of assets puts us in pole position to offer our customers innovative solutions in a diverse and evolving marketplace.”
Hesketh said: “Today’s advertisers need to be even more inventive and inspired. Ocean’s portfolio allows for exactly the kind of show stopping street creative that only Outdoor can deliver to brands.”
Last week, Keith Crisp also joined Ocean Outdoor as Associate Director with responsibility for all poster specialists and agencies outside of London, including Birmingham, Manchester, Leeds, Edinburgh and Glasgow. Keith joined from Viacom Brand Solutions where he was VP, Director of Regional and International Investments.
Ocean Outdoor recently unveiled a brand refresh and new identity and launched a new website to showcase Ocean’s iconography and inspirational creative canvas.