Cardio With TV? That’s Just So 20th Century

Gail Chiasson, North American Editor

San Francisco-based Netpulse Inc.’s location-based interactive digital media platform, which transforms exercise equipment into a personal media hub, will now be available through many of the world’s leading fitness equipment manufacturers.

Life Fitness, Technogym, Matrix Fitness, Star Trac, Octane Fitness and Woodway will each showcase Netpulse compatible products at the upcoming International Health, Racquet & Sportsclub Association Trade Show taking place March 16-18, 2011, in San Francisco. These companies represent six of the top equipment brands and claim more than 70% of fitness equipment global sales.

The Netpulse platform provides exercisers with a customized entertainment experience that includes live TV, multiple channels of on-demand programs and music videos, iPod/iPhone connectivity, personalized media playlists and access to social media. Netpulse delivers the experience to each piece of cardiovascular equipment using its patented custom content delivery system.

In 2010, Netpulse first launched its platform in 2010 as a universally compatible add-on screen for fitness equipment. It has been installing in leading clubs including Town Sports International. Now the Netpulse platform, the only one of its kind, is available embedded into the touch screen control panels of the top brands of equipment, integrated with new equipment, or as an aftermarket add-on.

“Netpulse is a tremendous benefit to club operators,” says Ed Trainor, vice-president fitness services and Product development of Town Sports International. “We want each of our members to have a personal entertainment experience and automated workout tracking on all brands and models. Only Netpulse can deliver that. Having Netpulse compatibility is at the top of our checklist of features for all new equipment we purchase, as I am sure it will be for all clubs that want to stay competitive.”

Bryan Arp, CEO of Netpulse, says, “This is a win-win-win situation. The equipment manufacturers will be able to offer personalized entertainment and deliver differentiated products and services to clubs and members right through their equipment. The fitness clubs will be able to offer individualized services and better maintain equipment through automated usage data, and most importantly, the members will have much more fun working out. We believe this is the biggest fitness industry advancement in years, and we’re proud to be the catalyst.”

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