International CTIA Wireless 2011 Conference

Gail Chiasson, North American Editor

The Digital Screenmedia Association will be conducting a digital signage seminar at the International CTIA Wireless 2011 conference and tradeshow being held March 22-24 in Orlando, Florida.

The seminar, sponsored by Intel and Symon Communications, is targeted at educating the mobile industry on the value of digital signage as a tool for putting ‘context’ into the mobile experience.

“The explosion of consumer-centric mobile innovation is demanding a focus on creating a mobile context,” says Steve Gurley, Symon’s senior vice-president of marketing and the seminar presenter. “Mobile context is defined as a match between a consumer’s given physical environment, such as a store, hotel or restaurant, and the optimal mobile experience, such as a mobile application, ad campaign or commercial transaction, for that environment.

“We are confident that this seminar will help mobile developers, venue owners, advertisers and content developers learn how to use digital signage to create a more engaging experience for the mobile user.”

“DSA is confident that digital signage can help improve the mobile experience for millions of wireless users,” says David Drain, DSA executive director.

The seminar, titled ‘Setting Mobile Context with Digital Signage’, will be conducted at 10:30 am on the Innovations Stage in booth #4295 on both March 22 and 23. The session is free to all registered attendees of the International CTIA Wireless 2011 Conference.

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