“The explosion of consumer-centric mobile innovation is demanding a focus on creating a mobile context,” says Steve Gurley, Symon’s senior vice-president of marketing and the seminar presenter. “Mobile context is defined as a match between a consumer’s given physical environment, such as a store, hotel or restaurant, and the optimal mobile experience, such as a mobile application, ad campaign or commercial transaction, for that environment.
“We are confident that this seminar will help mobile developers, venue owners, advertisers and content developers learn how to use digital signage to create a more engaging experience for the mobile user.”
“DSA is confident that digital signage can help improve the mobile experience for millions of wireless users,” says David Drain, DSA executive director.
The seminar, titled ‘Setting Mobile Context with Digital Signage’, will be conducted at 10:30 am on the Innovations Stage in booth #4295 on both March 22 and 23. The session is free to all registered attendees of the International CTIA Wireless 2011 Conference.