Adrian J Cotterill, Editor-in-Chief
Harris Corporation briefed the press last week on what to expect from them at #ScreenMediaExpo which is a little over eight weeks away now which included new digital out-of-home (DOOH) functionality to support vertical markets such as retail, transport, leisure, corporate and sports and live event venues and the UK debut of its latest InfoCaster™ and Punctuate™ systems.
Denise MacDonell, director and general manager for digital signage, Harris Broadcast Communications
told us “Harris brings many years experience in the application of digital technology to enhance business operations with customers worldwide. We have experienced strong growth in this area over the last 12 months, and we anticipate that Screenmedia Expo 2011 will be a significant business networking event for us.”
The complex requirements of stadia/sports and live events venues will be addressed with demonstrations on the InfoCaster 4.2 and Punctuate 4.0 platform such as IPTV streaming, customizable web interfaces for network triggers, handheld remote control and closed captioning. The upgraded technology, which is unique to the market and provides new revenue-generating opportunities, permits the management of “moments of exclusivity” across the venue for maximum sponsor exposure.
Retailers who visit the stand will be able to witness advanced video wall functionality. The InfoCaster Video Wall solution allows users to build canvassed output, inherent to players. Images can be spanned across multiple players, with one large output feeding multiple monitors without the need for a video processing unit. Images are rendered across multiple screens to match each screen’s native resolution without stretching, no matter how many screens are used. In addition, display control and the integration with MICROS-Retail point-of-sale solutions are available on the InfoCaster 4.2 platform.
Updates to the InfoCaster DS1100 will appeal to visitors from the transport arena who need technology that is not only powerful but resistant to external factors. This digital signage player is specifically designed to reliably operate in a variety of rugged transportation environments and conditions and includes solid state drives, 12v power, with all fasteners locked and sealed to prevent loosening from shock and vibration.
Screenmedia Expo 2011 is being held at Earls Court 2, London on May 18-19 and Harris will be on stand #C15.