Adidas 3D Mapping In Marseilles

Russ Curry, Ministry of New Media

It is Digital and it is Out Of Home and it’s the Mother of All Virtual Reality…

Adidas took over the centre of Marseilles recently for this spectacular 3D Mapping event which was projected onto the façade of Pharo’s Palace Congress Centre for a full twenty minutes in front of a massive crowd.

It was followed by a DJ concert and the whole evening was streamed live on the company’s Facebook page

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