This is a REALLY great report from OTX and SeeSaw Networks – as good as the (old) excellentr Avanti Screenmedia reports we used to see a few years ago covering the UK.
There’s not much to say about it except how good it is and it is obviously well worth a read and as wide a circulation as possible.
I did particularly love one of the quotes at the end of the report as below, which shows that (traditional) media is starting to get what our sector is doing.
“The OTX study confirms that digital signage has reached critical mass as a component of an advertiser’s media mix…And I think there’s more we can do with this medium every day.”
A digital and direct media company of OgilvyOne Worldwide