Probably not surprisingly CBS Outdoor has created a new retail sales division to handle business such as the launch this month of Westfield, London.
Lee Cutter takes up the position as Head of Sales – Retail, reporting to Nicky Cheshire, Sales Director of CBS Outdoor’s digital division Alive, and will be responsible for leading the commercial strategy and for raising awareness of the new digital advertising opportunities within the retail environment.
Nicky Cheshire, Sales Director, Alive told us that “Westfield provides us with the perfect opportunity to redefine the retail market in the UK. Our digital proposition will offer brands a meaningful way of reaching the affluent London consumer in an environment where every pounds spent can deliver a real return on investment. I’m delighted to have Lee on board as he brings both a fresh perspective and a deep understanding of the London audience.”