BBC News Talks DOOH

Geny Caloisi

With a little bit of help from JCDecaux and Sony, BBC News published a long article about DOOH entitled ‘Outdoor advertising goes digital.’

JCDecaux’s  CEO Jeremy Male  is quoted as saying that there is still plenty of room for growth: “The great thing about outdoor advertising is that you can’t turn the page, you can’t switch it off – it’s just there,” he said.

Adrian and myself are in Moscow about to start the DigiSky conference where, apparently, there are going to be more people than what the room allows. Hoping to get 150 people the organisers send 300 invitations and everybody said yes – source: Guillaume Tenant de La Tour, from BlueFox.

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