Navigating Canada’s Digital Landscape

Gail Chiasson, North American Editor

The Canadian Out-of-home Digital Association is trying to make it easier for advertisers and agencies to navigate among OOH Digital network advertising opportunities.

CODA has released a consolidated information form in an effort to standardize information and centralized access of all CODA member network statistics.

Now available on the CODA Web site at , a ‘Media Standardization Form’ is seen as one of many steps required to expedite the access to information for Canadian OOH Digital Networks.

The CODA ‘Media Standardization Form’ displays Network information and statistics, and allows users to identify and qualify OOH Digital network advertising opportunities in a quick ‘at a glance’ information source.

“One of CODA’s main goals is to centralize information and assist clients in navigating the growing digital network landscape in Canada,” says Michael Girgis, CODA chairman and president of ONESTOP Media Group. “ New environments and mass installations continue to emerge bringing media buyers and planners a fantastic alternative especially during these sensitive economic times. This is the beginning of a number of CODA initiatives in an effort to standardize information and create a common base line for this emerging new medium.”

To date, the association is comprised of 30 member companies.

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