Traditional Publisher shows confidence in Digital Out of Home

Adrian J Cotterill, Editor-in-Chief

Wednesday, July 18, 2007 12:22

It’s great to see a traditional media business show confidence in the digital out of home sector, which is exactly what the Telegraaf Media Groep N.V. (TMG) have done, I believe, by increasing their equity stake in Media Librium / Librium TV (in the Netherlands) from 40% to 84%.

TMG is a listed, independent Dutch media group, primarily active in the field of newspapers, magazines, puzzle publications and door-to-door papers.

The Telegraaf now looks like a serious and strategic shareholder with a long term investment horizon and I would expect to see LibriumTV accelerate their growth plans as a result of this new arrangement.

The Telegraaf of course is ideally placed to continue to provide relevant and up to the minute content to the Librium.TV networks.

LibriumTV are likely speakers at The Screen’s next Network Owner’s Forum in London and likely keynote speakers (along with Dagobert) at the launch of the Content Gallery Initiative on the same day (Friday 14th Sept 2007).

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