Andy Fry over at Red Orbit has written a really great piece on retail as ‘destination media’ – including quotes from JC Decaux’s Destination Tesco operation, Clear Channel, Redbus Outdoor and others.
It also makes mention of ATM:ad, Avanti Screenmedia, ScreenFX and TescoScreens.
I particularly liked the quote from Andy Moug, Titan Advertising managing director “the word ‘destination’ is key … Media such as TV are fighting audience fragmentation. But we are where people have to or want to go. Whether you are dealing with consumers doing their weekly shop or hanging out at malls, this is the audience advertisers have to reach”
It’s well worth a read…