Burkett Media Choose Watchfire

Gail Chiasson, North American Editor

Burkett Media, a growing independent billboard company in Austin, Texas, selected Watchfire Digital Outdoor to manufacture its third digital billboard, now located on Clear Creek Road across from the regional Metroplex Hospital in the fastest growing section of Killeen, Texas.

The 10‘x36’ billboard was completely leased prior to installation. This Watchfire digital billboard is located on the back face of a Watchfire billboard installed by Burkett in June, 2010.

Killeen is one of the fastest growing communities in Texas. It has a robust economy, due to the Ft. Hood military installation and a rapidly expanding medical community. Population in the market grew by more than 60% since 2000 and now stands at 140,021.

“Demand for our digital billboards is exceptional,” says Beau Burkett, president of Burkett Media. “Several existing clients have committed to long-term, multi-year contracts to guarantee industry exclusivity on all three digital billboards operated by Burkett Media in the Killeen, Texas, market. These extended commitments demonstrate how satisfied advertisers are with the performance, clarity and consistency of the Watchfire digital billboards.”

Burkett says that he selected Watchfire for all his digital billboards because the company provides a combination of quality manufacturing and superior customer service.

“With a digital billboard, you can’t afford for the board to be down, so quality manufacturing and up-time are important, and so is customer service,” says Burkett. “Watchfire’s customer service has been flawless. With their remote diagnostics, Watchfire knows about a problem before I do, and are ready to fix it. Response time and customer service is better than with a big company.

“And the Killeen community is impressed with how good it looks. This is a booming market and the citizens are excited to have several LED boards in their market. The billboards make Killeen look like a cutting-edge leader.”

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