There’s a video up now and we just received some new photos for Pearl Media’s Interactive Crime Scene campaign promoting TNT’s top-rated drama series Rizzoli & Isles that we wrote about July 6.
The month long campaign was launched June 27 – “way before the Posterscope/Proxama campaign you wrote about,” Dan Trigub, Blue Bite vice-president business development and CFO, pointed out.
The technology allowed pedestrians to place their phone near an identifying marker on the storefront that would immediately immerse the person’s mobile phone into the experience – thus providing incremental value and data to consumers. Content that was distributed included a unique & exclusive mobile game, opt-in for tune in reminder of the show, a unique and custom mobile wallpaper and a video trailer of the show.
Upon the completion of the campaign the brand was able to engage with almost 4,000 unique mobile handsets, truly making the one-way impression-based medium of the storefront interactive and a two-way engagement with consumers at moments of maximum influence.
The 4,000 unique engagements included consumers who played with the mobile game, opted-in for the tune-in reminder of the show, saw a unique and custom mobile wallpaper and who viewed a video trailer of the show.