Getting Mobile Strategy Right

Gail Chiasson, North American Editor

David Eads, vice-president product marketing at Kony Solutions Inc., Orlando, spoke at length during the CIO Retail Summit last week in Scottsdale, Arizona, on the need to compete in an era where everything is changing.

“How do you develop a test for 250 variations of Android?” Eads asked.

“Do you want your customers to transact on the mobile web or an app?

Are you able to measure if the customer is using mobile? What does each change mean for your business? And your employees? These are among the many things to be considered in this era of constant change.”

Among the keys for getting innovation to market listed by Eads are:

  • Analytics;
  • Agility to deploy quickly;
  • The need for complete development capabilities;
  • The need for multichannel support.

Kony provides a suite of products and support services that enable Fortune 500 companies to offer consumers feature-rich mobile.

“We help business get around the mobile chaos,” said Eads.

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