Outcast Adds National Sales Heavy Hitters

Gail Chiasson, North American Editor

Outcast has expanded its national sales team with the addition of John Caronna as vice-president of sales, western region and Roger Blackshaw as vice-president of sales, central region.

They will report to Nathan Gill, chief media officer.

“The growth of our sales team is a direct result of the overwhelming demand for our services,” says Gill. “We have seen significant growth quarter-over-quarter and to support our aggressive regional growth, we have added two of the most experienced interactive media sales executives to our team”.

Caronna joins Outcast from Gas Station TV where he was vice-president of western region sales, managing a team of sales executives. At GSTV, Caronna brought new clients to the network including Jack in the Box, Nestlé and Sony Electronics, and helped grow the western region of the company by 450%.

Prior to GSTV, Caronna spent three years as the director of business development at Captivate Network. There, he managed and directed all sales efforts for the top advertisers in Northern California and the Pacific Northwest. He also increased revenue by 40% each year through strategic partnerships.

Blackshaw is a sales and marketing veteran with more than 20 years experience in sales. He founded Place Based Ads LLC which specialized in digital out-of-home advertising. Prior to this, he was the director of business development at Captivate Network, where he generated more than $2 million in revenue in two years and sold the largest single first time contract to Radisson Hotels. Prior to Captivate, he was the vice-president of regional sales at Media Vehicles, where he generated $3 million in sales and built a pipeline of $10 million of business within three years.

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