In an announcement, probably timed to coincide with Pierre Richer’s VUKUNET presentation during the #DPAAmediasummit we learnt that New York-based Park Cast Network is using the platform to manage and flight advertising campaigns on its digital out-of-home advertising network in public parking facilities in New York, as well as its expansion in Chicago.
Pierre Richer, President and COO of NEC Display Solutions told us “NEC Display Solutions is pleased that Park Cast Network chose VUKUNET to help fuel the growth of its business. Park Cast will realize a number of benefits, including streamlined inventory management and automated ad delivery to each screen. The VUKUNET platform reporting and advertising proof-of-performance capabilities will also bring them incremental advertisers.”
The Park Cast network currently has advertising relationships with several major partners including FOX News and ESPN Radio.
Joe Matriss, Managing Director at Park Cast told us “As we continue to grow our network, we are confident that our relationship with NEC’s VUKUNET will ease the process of managing inventory and flighting our ad campaigns. VUKUNET automates the entire DOOH advertising process, saving us time and money when running ad campaigns”.
VUKUNET will be working in parallel with Park Network’s current CMS, Dynasign we understand.