Blue Mountain Resort Selects Omnivex

Gail Chiasson, North American Editor

Software from Concord, Ontario-based Omnivex Corporation, content management software provider for digital signage networks, has been chosen by Blue Mountain Resort in Collingwood, Ontario, to power an extensive digital signage network throughout its facilities.

Blue Mountain will replace its existing digital signage software with Omnivex Moxie software, to manage displays throughout the resort to meet a diverse list of applications for digital signage, conference and meeting room displays, including interactive wayfinding, and menu boards, to name a few of the immediate priorities.

Blue Mountain had deployed and maintained three separate digital signage software solutions, but found that it was not able to accomplish all of its goals, and maintaining three separate systems was becoming too labour-intensive. The company decided that in order to streamline operations and make the day-to-day administration of the digital signage more manageable, it needed to find one platform that would enable the resort to consolidate the existing system.

“Our primary goal with this deployment was to have one centrally managed digital signage system that would be interactive, flexible and scalable,” says John Gowers, director of IT, Blue Mountain Resorts. “After an extensive evaluation process, we selected Omnivex Moxie software for its ability to address all of our requirements with one comprehensive platform.”

Blue Mountain Resort and its amenities attract hundreds of thousands of people annually. The resort is spread over 360 acres and includes ski slopes, shops, restaurants, hotels and a conference center. Ensuring that guests know about all of the activities and events the resort has to offer is a key factor in ensuring that they are provided with the best possible vacation experience.

Blue Mountain strives to provide its guests with an outstanding stay at the resort and felt that the right digital signage system could help it improve the overall guest experience by providing visitors with access to information when and where they need it. The different departments within Blue Mountain had varying requirements and ideas about how digital signage could improve the guest experience in their area.

Omnivex Moxie software will allow each department to have local access to the system so that it can customize content and address its specific needs, while the primary operator can maintain control of the network and certain global content assets to uphold brand standards. The software has the flexibility to meet all the departments’ needs, with one integrated platform that can manage all of their digital signage requirements.

“Moxie software will tie into our existing systems – such as our event booking system, for the conference and meeting room displays – and our established processes to reduce the workload associated with maintaining an accurate and up to date digital signage system,” says Gowers. “We felt that this was the best solution, because our employees can continue with their existing workflows and systems and the software will automatically reflect that information on the appropriate screens. There is no need for additional training, process changes or maintaining another system.”

Blue Mountain Resorts Ltd. is part of the Intrawest Resorts group of experiential destinations. Primarily known for its outstanding ski and snowboard facilities, Blue Mountain continues to evolve from a winter playground into a premier four season destination resort. The nationally ranked Monterra Golf Course, seven-acre private beach on Georgian Bay, largest down-hill mountain biking facility in Ontario, and more than 60,000 square feet of conference facilities, are all within 90 minutes of the largest population base in Canada. It is visited by over 1.5 million guests a year.

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