POPAI Award Winners 2011

Adrian J Cotterill, Editor-in-Chief

Frankly there are far too many industry awards and very few, we believe, are actually that credible and few it would seem actually ever garner large numbers of entries (and don’t get me started on ‘judging criteria’).

Last night saw the POPAI UK and Northern Ireland Awards for 2011 and the two categories we would be interested in, seemingly only saw a handful of entries…

Awards are only as good as the entries I suppose but the judges and / or the judging criteria need to be made clear. It’s hard to see how these four awards are representative of the best in retail and best in retail content in the UK and Ireland.

2 Responses to “POPAI Award Winners 2011”

  1. Stacey Says:

    The best part of the awards last night was Berri Farley who entertained us with her soulful, bluesy voice…truly outstanding, wouldn’t go amiss on something like Jools Holland.

  2. Adrian J Cotterill, Editor-in-Chief Says:

    the bluesy voice on Jools Holland himself or Berri Farley on the Jools Holland TV show?

    Just kidding. Our team saw Jools Holland and guests at the Henley Festival earlier this year and he was and is a fantastic entertainer.

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