How Very Honda…

Adrian J Cotterill, Editor-in-Chief

How very Honda should actually read ‘How very Amscreen’ as the UK forecourt network operator uses its location feed to deliver a national message with bespoke copy for 166 dealers..

Amscreen tell us that “A bespoke creative copy featuring the address details of nearest Honda dealerships prompts local audience with special offers for a new Honda Civic.”

Clever and deserves wider publicity.

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