OVAB Comments on OVAB Europe

Adrian J Cotterill, Editor-in-Chief

Go figure, OVAB in the US effectively issues a press release to comment on last week’s press release from OVAB Europe ?

Suzanne Alecia, President of OVAB obviously felt compelled to comment and said…

“The establishment of OVAB Europe marks another important milestone in our association’s early development and the benefits that OVAB has already brought to the US based membership will extend seamlessly into the European market. Working with this group will continue to bolster our efforts within the industry, making it easier for the international advertising community to evaluate, plan and buy digital and video advertising networks”

This was the press release equivalent of “I’ll blather about something because I’m expected to speak, not because I have anything to say” – pointless, ridiculous and a complete waste of time!

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