Energy company Electric Ireland recently created a free Twitter-powered pop-up café, in an effort to stand out from the crowd at this year’s Dublin Web Summit held in October.
Electric Energy were sponsors of the ‘Spark of Genius‘ award at the Dublin Web Summit, and wanted to engage the technology-orientated audience at the event using a relevant medium.
Instead of a regular café format, the Tweet Café offered 24 food and drink options displayed inside small boxes. According a Next Web report, to order, users had to tweet #tweetcafe followed by the number of the box containing the snacks they wanted.
When the order was ready for collection, the user’s Twitter profile appeared on a large screen and the door containing the treats opened.