Dior Uses Portable Video Walls At The Bay

Dmitry Sokolov

Dior's portable video wall fixture at The Bay in Toronto's Eaton Centre

In an effort to stand out during this season’s holiday shopping frenzy, looks like Dior Canada turned to Samsung’s ID solution for a portable-in store video wall fixture.

Combining the video wall canvas with conventional large format print content on the opposing side of the fixture, the display provided a high-impact focal point in the Bay’s Fragrance Department, greeting the visitors coming up the main escalators.

This is a great example of a combination of digital signage and static print (or fixture design) for exceptional results. As incumbent fixed signage companies continue to wrap their heads around digital signage and how it fits in their business, more such combinations will surely appear.

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