Adapt Media To Rep 5,600 Mac Couche-Tard Digital Screens
Gail Chiasson, North American Editor
Adapt Media has become the largest provider of Convenience Store advertising in Canada, following a deal it inked as key representative for the Mac Couche-Tard Convenience Store Digital Video Screen Network.
Adapt was signed by iSign, which recently bought Pinpoint Media, owner of the network screens, to better showcase metrics and analytics offered in the Mac Couche-Tard 5,600 screen network. The network’s software management is by BroadSign.
In 2011, Adapt extended its proprietary c-store network by 1500 new locations – partly by taking over much of the former OBN digital signage – bringing its total, prior to the Mac deal, to over 3,000 stores nationally as the media supplier for a mix of static, backlit and digital signs. This also includes Adapt’s own network of 500 double-sided illuminated signs.
In addition to offering national advertising services in the c-store environment, Adapt also represents across Canada: over 80 large format full motion digital screens including The Ricoh Coliseum Gardiner Boards for MLSE in Toronto; retail media opportunities at major grocery chains such as Sobey’s, IGA, Metro and Safeway, T&T and more; Storeboard Entrance Pedestals in Zellers and Staples; Full Motion Digital Video Trucks; Bike Racks and lockers in Vancouver at Skytrain and Bus Stations; Cab Tops in Montreal; and Experiential Activations.
During 2011, the company, headed by Jamie Thompson, president, also moved into new offices on King Street West and added new staff, bring its total to 30. A new sales director is to be announced within a few days.