We are always on the look out for new contributors who can offer DailyDOOH and its readers a unique view on the Digital Out Of Home industry and to that end we are pleased to welcome on board Chris Heap.
Chris has been involved in some way in the creation, deployment, management and effectiveness of DOOH networks (audio, visual and hybrid) for over 10 years and can claim to have worked on some of the largest and / or path-finding retail deployments in the UK – including CAN Media, Instrumental Media, Mood Media (DMX Music) and CBS Alive (TDI).
Chris is founder of the Imperative Group, a marketing services, new product and development agency for businesses already operating in or looking to participate in the DOOH sector. He holds a BA in Consumer Psychology from the University of Bristol and is a member of the Chartered Institute of Marketing.
We look forward to his first posts early in the New Year.