Using Kinect To Build Analytics For Retail

Geny Caloisi

Self-funded Argentinian startup Agile Route is yet another small business to come up with an innovative use for Microsoft’s motion sensing input device Kinect.

Shopperception is described as a Kinect-based solution for Market Research and is aimed squarely at the retail marketplace.

Co-founder Ariel Di Stefano told us “The Kinect sensors allow us to bring new and exciting 3D spatial recognition tools to the market research industry.”

He added, “Everyone in sight is measured simultaneously and automatically. There is no need for additional equipment or elements carried by the shopper.”

Take a look at the video of how it works over on its web site.

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