#ISE2012 I Didn’t Expect This Kind Of Spanish Inquisition!

Adrian J Cotterill, Editor-in-Chief

The Tribunal of the Holy Office of the Inquisition continued its search for experts to give their opinion on next week’s #ISE2012 and as they couldn’t find any they ended up talking to these two…

Ronni Guggenheim ComQi’s President told us “This is the first ISE for the merged ComQi. After having initiated and led for many years the Digital Signage showcase, we for the first time present ourselves as a standalone booth”.

He continued “We no longer have the need to have complementing companies around us since we now offer a full end to end solution from our own shelves. This ISE will be a platform for the launch of a series of retail focused solutions, based on a totally new dimension of mobile apps paired with the interaction manager”.

“I have very high expectations on how this will hit the market and judging from the momentum we gained through our Pre-show activities, the traffic will be intense on our booth”.

Ronni believes that ISE has evolved to be the central stage for digital signage innovation and is the place to be next week. Ronni finished our short interview with “It reminds me a lot CeBIT in it’s best days. You go there not only because you are expected to, but because it is the melting pot of meeting the who’s who of an industry. Hence it is also an expression of the fact that the Digital Signage industry has grown up and is gaining real momentum, becoming mainstream and attracting attention, investments and mindshare from all possible angles”.

Alex Hughes, Amigo Digital

Alex Hughes, Director of Amigo Digital told us “We’re supplying content to a number of the larger corporate exhibitors at ISE – Christie and Canon are just two examples and so myself and several of my team will be heading over to Amsterdam on Monday evening.

He continued “And I have to say that the Digital Signage Zone has just got better and better each year and I’m really looking forward to seeing what Scala has done with their stand because from what I read it’s very innovative and going to be incredibly interactive.”

Alex has also written this incredibly useful post ‘Exhibitors Don’t Forget Your Content‘ where he shares his experience on what to do and what no to do with content on your exhibition stand. Some of the Do’s include; Be relevant, Engage with the event, Embrace social media, Be Topical and Be Interactive.

Advice that we hope all of our industry exhibitors wil have listened to.

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