The Spire, A40 Western Avenue, London

Adrian J Cotterill, Editor-in-Chief

Specialist outdoor media owner, Outdoor Plus, announced last week the launch of its latest digital offer for advertisers – The Spire, an iconic, 20m high structure on A40 Western Avenue which houses 2 x 54m2 digital screens and is defined as being one of the largest and most spectacular looking outdoor advertising opportunities currently in the UK.

This launch builds on the existing large format digital inventory owned by Outdoor Plus which includes The Eye in Holborn & the Euston Road Underpass screens. It launched with BMW (shown above) and Nike campaigns (shown below).

Grant Branfoot, Sales Director, Outdoor Plus told us “Being the fastest growing sector in the Outdoor marketplace, we are excited with the new opportunity we are bringing to the outdoor market. The potential for advertisers is vast and through the addition of The Spire to our expanding digital portfolio, we believe we can help advertisers truly exploit the immediacy, the creative possibilities and the opportunity for highly targeted messaging which is associated with large format outdoor digital screens.”

Due to its (unique) location, The Spire offers advertisers access to a dedicated commuter and business audience – balanced male:female and 60% ABC1 – targeting both in and outbound traffic from West to Central London. Sold as 4 x 10 second slots in a 40s loop, The Spire can deliver over 1.8m impacts over a two week campaign.

The screens are a a 12mm smd product from Lighthouse – the ‘Impact 12’ we believe and are running Scala.

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