Kinetic Americas Expands Executive Leadership

Gail Chiasson, North American Editor

Kinetic, one of the world’s largest planners and buyers of out-of-home media, has made two key senior management promotions in the US, promoting David Krupp as executive vice-president, Kinetic client services, and Tanza Bove as executive vice-president, commercial operations.

Both Krupp and Bove previously held managing director positions at the New York-based agency.

David Payne, CEO, Kinetic Americas said, “David and Tanza have been integral to the recent success of Kinetic here in the US. The US OOH market is at a genuinely exciting cross road, as applied technology platforms begin to deliver increasing levels of consumer engagement and greater accountability. David and Tanza’s strong strategic skills – coupled with their long-standing experience in the media business – will support Kinetic’s continued industry leadership.”

Krupp will lead and manage client delivery across the agency’s network of US offices: Chicago, Los Angeles, Miami, New York, Detroit, and San Francisco. Krupp has been with Kinetic since 2006 when he launched the Chicago office. During his tenure, he has been integral in securing major Agency-of-Record partnerships, as well as overseeing key client relationships across the Kinetic business base.

Bove will supervise all aspects of Kinetic’s operational development, with a particular focus on introducing new products and services to market. As managing director, she was instrumental in launching Kinetic’s West Coast offices in Los Angeles and San Francisco in 2006. Prior to Kinetic, Bove spent more than 12 years working on both the client and agency sides of media and marketing.

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