Norwegian Browser Maker Acquisitions
Adrian J Cotterill, Editor-in-Chief
Opera Software has acquired Mobile Theory and 4th Screen Advertising in what can only be an effort to boost its push into the mobile advertising space.
Opera is paying a combined USD 10 million in cash up front for both companies, as well as an additional sum based on individual performance.
Mobile Theory and 4th Screen Advertising are both mobile advertising networks. The latter has been focused on the European market, whilst Mobile Theory has concentrated on the North American markets.