Pixel chooses Coolsign for Store Windows
Adrian J Cotterill, Editor-in-Chief
Even without a UK or continental European employee yet (I believe an announcement is imminent) Coolsign was chosen by the UK’s Pixel Inspiration for a digital screen window network with human resource company Adecco.
The network will run at the moment across all five Adecco Premier U.K venues
This digital signage solution publishes new job vacancies in a digital format to each store’s window, replacing traditional hand written cards – Adecco’s central marketing department can of course also broadcasting or narrowcast other promotions and marketing messages across the network.
It worries me when it is said that “branches will be fitted out with a variety of high brightness digital displays, based on their situation, with popular fitments being optical rear projection and transflective LCD panels” as you know how hard it is to see LCDs and rear projection in bright sunlight.