Gail Chiasson, North American Editor
Harris will be using its Hospitality Suite (booth 1101) at Digital Signage Expo as its primary industry event locale for building relationships and closing business.
The company plans to emphasize ‘intimacy’ over ‘grandeur’ in its exhibition, and will be spreading its digital out-of-home message throughout the venue and beyond with engaging content displays, informative presentations and participation in a guided tour.
“The intimacy of the hospitality suite environment will allow us to more closely engage with customers and offer one-on-one demonstrations of our comprehensive solutions for retail, hospitality, sports, live entertainment and other businesses,” says Denise MacDonell, general manager, Harris Digital Out-Of-Home solutions.
Hospitality suite demonstrations will include capabilities to host and support a new interactive web application for Harris InfoCaster software. The embedded application incorporates HTML5 language and dynamic Flash technology to create a true interactive experience for consumers engaged through digital signage. Customers in retail environments, for example, can launch a web browser to locate items for sale in the store – creating an immersive brand experience that links the in-store and online experiences.
Harris will also showcase new features of its Punctuate campaign management software, including functionality that allows for superior scheduling of audio, video stills and animations. The Harris hospitality suite will also feature the ‘Harris Wireless Zone’, providing free web access for customers.
The company will showcase content from key customers elsewhere on the floor. Following last year’s announcement its 7-Eleven network deal on the floor of DSE, this year, the company will share the ongoing success of the network, displaying content seen today at 4,344 7-Eleven stores across the country at the LG booth (#500).
Harris will also show content created for the Automotive Broadcast Network at the Samsung booth (#811). Samsung is now rolling out its Harris DOOH network at the first of approximately 1,000 auto dealerships targeted through the end of 2012.
Harris will also present five papers this year — a record amount for Harris at the Digital Signage Expo. Presentations include:
- Broadcast Mobile DTV and Digital Signage Applications – Don Hewitt, customer solutions manager, will provide insight into how Mobile DTV enables mobile digital signage applications, including the opportunities and challenges for future adoption (Tuesday, March 6, 2:15-3:15 p.m.)
- Got Scale? – Carre Dawson, director of business development, along with industry experts from ABC Media, will discuss how to successfully scale large advertising-driven DOOH networks. (Theater A: Wed., March 7, 10:45-11:15 a.m.)
- Taking Sports Digital Signage Beyond the Traditional Screen – Mike Arthur, general manager for sports and live events, explores how venue operators can make high-impact multi-media presentations. (Wed., March 7, 2:15-3:15 p.m.)
- 7-Eleven One Year Later: What it Takes to Execute a Massive DOOH Network – Greg Weitz, project executive, walks you through the ins and outs of successfully deploying the largest DOOH network in North America. (Theater B: Thurs., March 8, 10:45-11:15 a.m.)
- Digital Signage: Powering the Fan Experience – Mike Arthur, general manager for sports and live events, discusses how fan engagement can help define content strategy and monetization for digital signage in the sports venue space. (Thurs., March 8, 2:15-3:15 p.m.)
Harris will also showcase its successful World Market Center DOOH installation on the Digital Signage Expo’s sixth annual Guided Installation Tour.