The @DOmedia Alliance In The @telmar Quadrant

Adrian J Cotterill, Editor-in-Chief

Telmar is a big company with lots of existing clients and they run the infrastructure for many US media buying agencies so news that they have just inked a deal with DoMedia is interesting to say the least.

Telmar and DOmedia have aligned (interesting choice of phrase) to create efficiency in out-of-home media planning and buying and the claim is that this is the “First Integrated Media Planning & Buying Software for Out-of-Home Media” something which I am sure the likes of Ayuda, Key Systems and several others would all disagree with.

We’ll have more on this story when we have done a little more research.

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