LA Angels And Reflect Systems Renew Partnership

Gail Chiasson, North American Editor

Dallas-based Reflect Systems have a new multi-year partnership with the Los Angeles Angels to manage all hosted services and oversee the setup and delivery of branded content and advertising to the team’s famous ‘Big A’ digital sign.

Reflect’s signature ReflectView platform will handle all application, server, storage and network infrastructure, giving the Angels organization a flexible plug-and-play solution for peak performance and minimal impact on internal resources. ReflectView offers seamless integration for a quick start-up and smooth, simple ongoing operations.

“The ‘Big A’ is a cherished part of our organization’s history and it serves as an extension of our team, helping us stay connected to all of our wonderful fans,” says Dennis Kuhl, Angels chairman. “We’re very pleased to continue our working relationship with Reflect and are excited about our new found ability to quickly and efficiently import, organize and distribute information on our sign.”

Reflect’s comprehensive rich media solutions will ensure a smooth execution of key program activities, including importing content, creating and assigning playlists, delivering playlists and digital content to media players, and ensuring that the content plays on the screen. The 230’, 210-ton sign will continue to deliver the advertising and branded and promotional information fans have come to expect. The sign will also continue to be illuminated following every Angel’s win.

“Our mission at Reflect is to deliver high quality content that is informative and visually compelling so we can garner maximum viewer engagement for our clients,” says Bill Warren, Reflect CEO.

“The ‘Big A’ sign is a great piece of baseball history and we are honored to work on this project. ReflectView has the power to create uniquely dynamic digital signage and we’re ready to put these capabilities to work for the Angels and their fans.”

Reflect has more than a decade of experience powering major digital media projects for well-known brands including Best Buy, GameStop, Target, and Verizon Wireless.

The Los Angeles Angels joined Major League Baseball as an expansion team in 1961 and have since gone on to win eight American League Western Division Championships, host three All-Star games and capture the 2002 World Series Championship. Over its 52-year history, the franchise also boasts two MVP’s, two Cy Young winners, a Rookie of the Year, 34 Rawlings Gold Glove winners and 133 All-Stars.

One Response to “LA Angels And Reflect Systems Renew Partnership”

  1. Albert Pujold Says:

    Sure is a lot of bluster for a one-screen, seasonal “network”. Will the fees received cover the PR effort?

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