Planar Lights Up Renovated Chesapeake Energy Arena
Gail Chiasson, North American Editor
The Planar Clarity Matrix LCD Video Wall System, a product of Planar Systems Inc., Portland, Oregon-based specialty display solutions company, gas been chosen by the Chesapeake Energy Arena, recently renovated home of the NBA’s Oklahoma City Thunder, as a signature feature to enhance the arena guest experience.
Following a multi-year expansion and renovation, the arena features 163 Clarity Matrix displays, providing fans with an innovative media experience both inside and outside the arena.
In speaking of having replaced the previous static displays with cutting-edge technology that engages fans with a broad array of content, Brian Byrnes, senior vice-president of sales and marketing with the Oklahoma City Thunder. Says, “Planar’s Clarity Matrix solution provides the customization, flexibility and support for us to create a state-of-the-art experience for our guests.”
Clarity Matrix installations at Chesapeake Energy Arena include an array of 20 displays suspended from the ceiling of the grand entrance, 22 displays in the northwest entrance and 16 displays tiled in a 4×4 configuration suspended in the foyer of the main entry. Chesapeake Energy Arena can easily customize and update content on the Clarity Matrix displays to provide guests with timely, relevant and directional event information.
The displays also provide a powerful communications platform for partner messages and thematic fan experiences.
“This dynamic marketing tool not only augments the identity of our corporate partners, but also allows for targeted retail messaging designed to enhance the consumer experience,” says Byrnes. “Live video, coupled with unique and proprietary team-produced content also engages and excites our loyal fans.”
Clarity Matrix displays deliver 1366 x 768 resolution, with three times the brightness and 10 times the contrast of other LCD video wall displays. Therefore, regardless of environmental lighting, video highlights and other content look sharp and clear from anywhere in the viewing area. The Clarity Matrix 46” features a 7.3mm bezel meaning an extremely narrow image-to-image gap helping to produce extremely realistic images across multiple screens. Planar’s pwn EasyAxis Mounting System simplifies installation and service.
Gerry Perkel, Planar Systems president and CEO, sats that organizations such as the Oklahoma City Thunder using video walls and other advanced multimedia technology strengthen their brands and build brand loyalty.
“Planar continues to see traction in sports arenas,” says Perkel. “If current trends are any indication, installations like Clarity Matrix at Chesapeake Energy Area are becoming prevalent part of facilities across the country.”
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