Festival Of Media Agenda, Valencia, Spain

Adrian J Cotterill, Editor-in-Chief

The agenda for the Festival Of Media (the event began as The Venice Festival of Media) which takes place in Valencia, Spain 19th to 21st looks very interesting and we are sure will be of real interest to media buyers, planners, brands and ad agencies.


Opening Address:

Not Forgetting the Future
Fernando Rodes Vila, CEO, Havas

    Session 1: Analogue Dollars & Digital Pounds

  • Migration & the Great Outdoors
    Jean-Charles Decaux, Co-CEO, JCDecaux
  • What TV & Online can Learn from Each Other
    Hernan Lopez, COO, Fox International Channels
  • A BRIC Perspective
    Anco Saraiva, Marketing Director, Globo Television
  • Media Agency Reprise #1
    Steve King, Worldwide CEO, ZenithOptimedia
    Maria Luisa Francoli, CEO, MPG
    Session 2: The Challenge to Change

  • Change we Need?
    Saul Berman, Global & Americas, Strategy & Change Practice Leader, IBM Global Services
  • Bidding Farwell to Old Models
    Douglas McCallum, SVP Europe, eBay
  • The Data View
    Gian Fulgoni, Chairman & Co-founder, comScore
  • Media Agency Reprise #2
    Mike Cooper, Worldwide CEO, PHD
    Dominic Proctor, CEO, Mindshare Worldwide
    Session 3: Global CEO Spotlight

  • Jack Klues, Managing Partner, VivaKi (Chairman, Publicis Media Groupe)
    Nick Brien, President & CEO, Mediabrands
    Mainardo de Nardis, CEO, OMD Global
    Jerry Buhlmann, CEO, Aegis


    Session 1: Global Recession Strategies

  • The Unified Digital Approach
    Darren Huston, Corporate VP, Consumer & Online, Microsoft
  • Surviving a Recession
    Chris Ahearn, President, Reuters Media
  • Media Agency Reprise #3
    Stephen Allan, CEO, MediaCom
    Charles Courtier, CEO, Mediaedge:CIA
    Session 2: Marketers’ Response

  • Bernhard Glock, Global Media Chief, Procter & Gamble
    Maarten L Albarda, Director, Media & Communication Innovation, The Coca-Cola Company
    Session 3: Pioneering Communication Change

  • The Online Advertising Debate
    Henrique de Castro, MD European Sales & Media Solutions, Google
    Christophe Parcot, VP Sales, Yahoo! Europe
    Brendan Condon, Managing Director, Platform-A International
  • The Innovators
    Tyler Moebius, CEO & President, Adconion
    Mike Moore, Global Commercial Director, Phorm
    Arjo Ghosh, UK CEO, iCrossing
    Session 4: The Creativity Debate

  • Leave Creativity to the Creatives
    Chuck Porter, Co-Chairman, Crispin Portter + Bogusky
  • Brand as Producer
    Babs Rangaiah, Director Global Communications, Unilever
  • Can Clients Understand IP?
    Paul Johnson, Global Head of Marketing & Brand Partnerships, Endemol
  • Finding the Gold in Content
    Mauricio Mota, Chief Storytelling Officer, The Alchemists

Other Speakers include:

Alexandre Mars, CEO Phonevalley and Head of Mobile Publicis Groupe

René Lamsfuss, Senior Director Product & Methodology EMEA, Nielsen Online

Jim Kite, President, Connections Research & Analytics, MediaVest Worldwide

Maarten L Albarda, Director of Media Innovation, Coca-Cola

Sumita Singh, SVP, Global Head of Customer Management Thomson Reuters Markets

Jeffrey Graham, Executive Director, Customer Insight, The New York Times

Nick Manning, COO, Ebiquity

Gerry D’Angelo, European Media Director, Cheil Worldwide (Samsung)

Greg Nelson, General Manager, Chief Media Officer, MSN

Kate Burns, Vice President & MD, Bebo Europe

Andrew Hawken, Editorial Director, Online, BSkyB

Annie Rickard, President, Posterscope Worldwide

Grant Millar, MD, Vizeum UK

Glen Wilson, deputy MD, Posterscope

Adam Kasper, Senior VP, Director of Digital Media, MPG

Tess Alps, Chief Executive, Thinkbox

Heikki Rotko, Vice-President, Sales & Marketing, MTV Oy

Michael Donovan, Founder & Chairman, DDS

Torsten Ahlers, CEO, Wunderloop

Daryl Lee, Global Head of Communications Planning, Universal McCann

James Walker, President, Media Services, Accenture

Sital Banerjee, Global Media Director, Global Marketing Management, Philips International

Paul Goode, SVP, Business Development + Senior Analyst, M:Metrics

Russell Buckley, VP Global Alliances, AdMob

Henry Stevens, Director of Media & Entertainment, GSMA

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