The Life Of A DOOH Campaign, Amsterdam

Adrian J Cotterill, Editor-in-Chief

On September 13th, 2012, in association with Kinetic Worldwide and sponsored by Holland’s largest digital out-of-home contractor, Centralstationnl, The Screen will hold its first event in Amsterdam – a special Breakfast Briefing session at The Eye Amsterdam entitled ‘The Life Of A DOOH Campaign’.

In this first Amsterdam event, The Screen will examine the stories behind the planning, execution and display of some of the most innovative and exciting major national digital out-of-home campaigns from across the UK and Europe.

It’s aimed at anyone working in the DOOH marketplace and the event aims to showcase how these campaigns were conceived, measured and executed.

The speakers will include Grand Visual’s Neil Morris and Dennis Kuperus, CEO, Digital EMEA of Kinetic Netherlands.

Radjen Van Wilsem, Managing Director of Centralstationnl said “Having seen what The Screen has achieved in driving the development of the UK DOOH market, we are very excited to be welcoming them to Amsterdam”.

This is we are told the first of four events planned for The Screen in Amsterdam during 2012 and early 2013.

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