Gail Chiasson, North American Editor
The Digital Place-based Advertising Association has added two new member networks: Campus Nation Network and DigiCast Networks.
Chris Lanman, senior vice-president, DigiCast, says, “As we continue to grow our business, we see a real benefit to joining DPAA because of the access it provides to research, case studies, best practices and much more. We also look forward to contributing to DPAA by sharing our own insights and success stories, and to having a voice in the direction of the digital place-based media industry.”
“Campus Nation is changing students’ perceptions of the typical college bookstore,” says Robert Alpert, chairman of Campus Nation. “Our screens reach on-the-go students through fun content and mobile interaction that engages them well beyond the walls of the store. We look forward to working with DPAA in support of their efforts to increase digital place-based media’s share of the advertising pie.”
Susan Danaher, president & CEO, DPAA, says, “The digital place-based media industry is rallying around our efforts to present our medium’s compelling story to the advertising community. I look forward to working closely with our newest members – Campus Nation and DigiCast – to continue to grow our share of ad budgets.”
Campus Nation is a digital place-based network specifically targeting the educated 18-to-24-year- old audience. Campus Nation reaches young adults through a sophisticated network of 42″-55″ flat panel screens strategically placed in college campus bookstores across the US. The digital signs secure an average dwell time of six minutes, leading to approximately 5 million college student impressions per month, based on actual cash register receipts.
DigiCast Networks, a division of Brite Media Group, is a digital media company specializing in out-of-home video and audio advertising solutions. The DigiCast network consists of audio advertising at gas stations (Gas Station Radio), digital banner ads wrapped around live TV in restaurants (Restaurant Network) and full-motion video and digital billboard advertising in cafés (Café Network). DigiCast is installed in 2,300 exclusive locations and reaches more than 11.6 million consumers per week.