comScore’s Q2 Report On U.S. Mobile Subscriber Market Share

Gail Chiasson, North American Editor

comScore Inc., Reston, Virginia-based company measuring the digital world, Wednesday released data from its comScore MobiLens service, reporting key trends in the U.S. mobile phone industry for Q2, 2012.

The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6% market share. Google Android continued to grow its share in the U.S. smartphone market, accounting for 51.6% of smartphone subscribers, while Apple captured 32.4%.

In Q2, 234 million Americans age 13 and older used mobile devices. More than 110 million people in the U.S. owned smartphones in June, up 4% versus March. Google Android ranked as the top smartphone platform with 51.6% market share (up 0.6 percentage points), while Apple’s share increased 1.7 percentage points to 32.4%. RIM ranked third with 10.7% share, followed by Microsoft with 3.8% and Symbian with 0.9%.

In June, 75% of U.S. mobile subscribers used text messaging on their mobile device; downloaded applications were used by 51.4%; and browsers were used by 50.2%. Accessing of social networking sites or blogs increased to 36.9% of mobile subscribers. Game-playing was done by 33.4% of the mobile audience, while 27.6% percent listened to music on their phones.

While the figures are impressive, we’re looking forward to the day when enough phones are equipped so that measurement would make sense on use for such things as NFC. That will really be something!

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