Bee Media Inc. (we mean Adcentricity of course) have acquired again.
Location-based marketing company Adcentricity announced earlier this week the acquisition of the business of Media 2 Go International Inc., a company with proprietary patent pending Wi-Fi and Bluetooth-based proximity marketing technology.
The press release states that with the newly acquired technology, Adcentricity has added the capability of broadcasting multimedia promotional content directly to any Wi-Fi or Bluetooth enabled mobile device.
Doug Woolridge, CEO told us “This adds a new level of consumer engagement. We can now upgrade a passive digital screen to an interactive digital experience, delivering relevant content to a consumer’s mobile phone, in proximity to the digital screen. Consumers get an enhanced brand experience and advertisers get quantifiable results and measurable return on investment”.
The new feature called ADAir will add to Adcentricity’s location-based digital media management platform ADCentral.