Dr. Disco Dancing Dangerously
Gail Chiasson, North American Editor
Baton Rouge commuters traveling east on I-10 one morning last week got a glimpse of Dr. Disco dancing on Lamar’s billboard catwalk.
“This wasn’t just a random guy with boogie fever,” Allie Leung, manager of marketing communications at Lamar told us. “It was a planned promotional event to kick off a 26-hour Boogie-Thon happening on the weekend at Hollywood Casino to raise money for several local charities.”
Hollywood Casino is a client of Lamar Advertising Company at its Baton Rouge office.