Mark Lanphear has been appointed vice-president for Sales in North America for NeoMedia Technologies, Inc., a pioneer in global mobile barcode management solutions.
Lanphear will have responsibility for sales and business development of NeoMedia’s core products, NeoReader and NeoSphere.
Lanphear was previously vice-president of global sales and general manager of ZOMM LLC in Boulder, Colorado where he held global responsibility for sales and distribution strategy, operations, brand partnerships, loyalty marketing, pricing and channel development.
Prior to this he held various sales management roles at companies including: Zvelo, Inc., Vocel, Inc., Openwave, Wavemarket and SignalSoft Corporation. He was also the founder of 2nd Jetty Partners.